In My Prime is a website for women as we age. We bring together a celebration of our bodies through real images that show older women’s strength and diversity. And we provide detailed, evidence-based and relevant health and wellbeing information on a range of topics, from menopause, to relationships, to heart health. 

At In My Prime, we believe that equipping women with accurate information and positive portrayals of our bodies empowers us to take action to improve our health and wellbeing as we age, and to live active, connected lives on our own terms.